Senior Digital Marketing Specialist

Help us grow Teamwork.com

Department: Marketing | Teamwork.com HQ, Cork, Ireland

About Us

At Teamwork, we pride ourselves on creating the best software, working with outstanding people, and going above and beyond for our customers. That excellence has been rewarded with hundreds of thousands of amazing customers all across the globe and millions of users who sign in every day to trust us with getting their businesses organized and running productively. We’re a profitable, entirely self-funded business with no investors or outside influences beyond one: our customers and what's best for them. It’s a responsibility that we take very seriously. We’re a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them.

Growing this company from Cork with an extremely talented team of people is an amazing journey to be a part of. We’re a place to work unlike any other, and our incredible campus is a testament to our unique, creative way of doing things: see for yourself.

We are looking for a Senior Digital Marketing Specialist to join our Marketing team.

About the Job

We are recruiting for a Senior Digital Marketing Specialist in our Marketing team at our Cork headquarters or in one of our other office locations such as Amsterdam, Belfast, Boston or Barcelona. There is also potential for this role to be remote. 

You will be a highly visible contributor who will oversee and manage the campaigns that generate and nurture sales leads. You’ll be joining an experienced, highly collaborative team.

As part of the Demand Generation team, you will be part of a team responsible for driving the strategy, execution and optimisation of integrated campaigns to expand our marketing reach, drive pipeline for sales and achieve company revenue goals.

The ideal candidate will be able to demonstrate prior success working in a similar role. You will be a creative, critical-thinker with an understanding and proven track record in high performing multi-channel demand generation campaigns with a focus on PPC and SEO.

Responsibilities:

Work in the Demand Generation marketing team of 4 people to lead program execution and optimise our digital investment across core paid and organic channels.

Create and manage integrated digital marketing campaigns incorporating PPC, Display, Paid Social, Email, SEO, Content Marketing and more to drive net-new leads and nurture existing leads. 

Develop a digital advertising strategy, identifying the channels and activities needed to deliver against agreed targets (trials, MQLs/SQLs and pipeline/revenue)

Align with the broader marketing team to drive programs and initiatives that enhance our SEO efforts across our content, social, blog and website.

Identify content, assets and offers to leverage for all campaigns and SEO; and generate ideas/requests to fill content gaps.

Own the creation of weekly/ monthly team reports to track full-funnel metrics, conversion rates, cost per acquisition and ROAS for digital marketing efforts. Proactively provide insights and suggest action plans based on your analysis. 

Work with multiple stakeholders and agencies to ensure alignment on delivery and timely execution of campaigns. 

Understand complex buying/selling processes involving multiple decision-makers for software purchases.

Communicate program execution and report performance results through the organisation

Manage and report on the marketing programs budget, optimise spend based on program performance

About You

3-5 years’ experience in developing, executing and managing digital marketing campaigns and programs in a B2B setting, preferably in SaaS

Proven success in developing and managing high performing demand, lead generation and segmented marketing programs end-to-end, against measurable goals

Advanced use of paid advertising channels such as Search, Display, Video/YouTube, Facebook, Instagram, LinkedIn to name a few. 

Advanced knowledge of SEO best practices

Experience with Marketing Automation Software (We use Marketo!) and CRM, understand the basics surrounding campaign set-up, report and dashboard creation, data sync management with Marketo into CRM.

Strong analytical skills with the ability to own your metrics, perform campaign analysis and derive insights to show program effectiveness, justify spend and adjust strategy accordingly. 

Ability to generate excitement, participation and support for all campaigns across sales, marketing and management teams. Experience gaining the trust and support from stakeholders.

Comfortable with project management across multiple teams and work streams.

Well-developed interpersonal skills for interacting with internal teams

Comfortable operating in a fast-paced, ambiguous start-up environment

Self-starter who can prioritise and drive deliverables to execution with minimal supervision and seize opportunities to bring to the team

Excellent written and presentation skills; extremely detail-oriented and the ability to handle ambiguity.

A degree in Marketing, Communications or related discipline

Nice to Have

Basic knowledge/proficiency of HTML recommended.

Experience using Google Analytics, SEMrush or similar.

What You Can Expect

Working at Teamwork.com isn't like a normal job. We believe in hiring only the best and then looking after them like they deserve. On top of a great financial package, we do everything possible to make Teamwork.com a great place to work.

We believe in paying a competitive salary: earn what you're worth, with regular reviews. We’re committed to your long-term future at the company, and we’re passionate about helping you to improve and enhance your skills.

You have unparalleled freedom in how you do your job. Spot something that needs improving? Off you go, make it happen. You’ll be given only the very best equipment so that, whatever your role, you'll have the very best kit to help you do your best work.

We're invested in your health and happiness. We offer full health insurance and income protection to all our employees, so you can rest assured that you and your loved ones will be taken care of, no matter what happens.

We offer an unmatched work environment, that’s built to make life easy and is constantly improved. We also have an incredible campus unlike anything you’ve seen before (unless you’ve already checked out our YouTube channel). Discounted travel schemes and a Bike to Work scheme make it even easier to get to us, and catered lunches and plenty of in-house snacks and refreshments mean that you’ll always stay refreshed and refuelled.

We take work-life balance very seriously: we’ll set you up with a subsidized gym membership at the gym of your choice, as well as weekly gym classes at the gym downstairs. We also have an in-house games room, for when you want to take a quick break or challenge a co-worker, and regular company-sponsored lunches, movie nights, and nights out.

Sounds epic? Join the journey at Teamwork.

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